LEMKEN India Agro-Equipment looks to expand dealerships

LEMKEN India Agro-Equipment, the wholly-owned subsidiary of German manufacturing major LEMKEN GmbH, aims to expand its dealerships from 20 to 34 in the 2015-16 fiscal and establish a presence in Gujarat and Madhya Pradesh to further its foothold in the Rs 3,000 crore domestic agro-equipment market. LEMKEN dealers are present in Punjab, Maharashtra, Tamil Nadu, Andhra Pradesh Karnataka and very keen to enter in Gujarat, MP this year

The company will also ship its first consignment of eight plough to Turkey this month and is looking to export between 150 and 200 units to South Africa, South-East Asian countries and the European market this year, Managing Director and CEO Arvind Kumar said the firm leveraged the technology over price competitiveness in the pre-harvest agri-implements it manufactures. "We are focusing on Gujarat and MP now, there is no real competition in terms of technology in India, Its only in pricing. There are acquisition constraints since financing isn't available."

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